Top Story

e4m_logo.png

Home >> Advertising >> Article

Sachin, Shoaib, Lee team up for TVS Victor

06-May-2004
Font Size   16
Share
Sachin, Shoaib, Lee team up for TVS Victor

Word is finally out that despite the controversy surrounding his performance in the recent Indo-Pak Test and ODI series, Pakistani paceman Shoaib Akhtar will play for TVS Motor Company.

During his sojourn to India last month, Akhtar is said to have joined Sachin Tendulkar and Aussie paceman Brett Lee for recording the advertising campaign for TVS Motor Company's latest motorcycle, the Victor GLX 125.

Initially, speculation was rife about the reason for the mysterious trip across the border by the `Rawalpindi Express' to Mumbai.

Mr Venu Srinivasan confirmed that all the three cricketers have been roped in to endorse the new TVS bike. The bowlers will team up with Sachin Tendulkar, who is already a brand ambassador for the Victor GL, to endorse the GLX 125.

The advertisement is being handled by Saatchi & Saatchi. While the filming has been completed, the campaign itself is expected to be on air by the end of this month or early June.

Company officials said that the GLX 125, which has the new 124.8-cc VT-i engine, is almost two bhp more powerful than the Victor GL and would have much better street presence. The Victor GL is positioned as a no-frills bike that delivers good stability and consistent performance.

However, for the GLX, TVS needed to enliven the image and reposition the brand ambassador to reflect more youthfulness and speed, company officials said.

The much-awaited Sachin-Shoaib showdown at the just concluded India-Pakistan cricket series proved to be a damp squib. For cricketing fans who were disappointed with that confrontation, this one, courtesy TVS Motor, may provide some entertaining moments.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group