Saatchi & Saatchi Delhi has won the creative duties of Pentair Water Systems. The incumbent agency was JWT Delhi. There were three agencies in the fray which saw two rounds of presentations.
GroupM entity Motivator is handling the media duties for Pentair Water Systems.
Saatchi & Saatchi GM Alok Lal said, “We are delighted to win this account. We will be doing a 360-degree campaign for them involving print, TVC, outdoors, etc. We will start working on the account soon.”
Pentair Water Systems Marketing Director Bashob Dey said, “The brief we gave to the agency was basically to change the approach to our business segments. As we are leaders in the industrial segment, we wanted the agency to focus on our business in the residential segment.”
He added the reason Saatchi & Saatchi was given the account was that “we really liked their strategic thinking and also their vibrant and creative ideas”.
Pentair is a Minnesota headquartered company and its Water Group is a global player in providing innovative products and systems used in the movement, treatment, storage and use of water. Pentair’s Enclosures Group undertakes designing, manufacturing and marketing of standard, modified and custom enclosures that house and protect sensitive electronic and electrical components.