Top Story

e4m_logo.png

Home >> Advertising >> Article

Saatchi & Saatchi to handle Chateau Indage ad account

02-September-2004
Font Size   16
Share
Saatchi & Saatchi to handle Chateau Indage ad account

Chateau Indage Ltd, the leading player in the Asian wine market, has appointed the creative agency Saatchi & Saatchi India to launch its advertising and marketing campaign.

Chateau Indage will spend about Rs 12 crore on marketing and advertising this year.

Saatchi & Saatchi will launch thecampaign in the months to come and has already started work on the ad account.

Chateau Indage's Managing Director, Mr Ranjit Chougule, said, "Though wine comes under FDA regulations, it is still looked upon as liquor among the masses and policy makers. The company is going aggressive this year and the market will see changes in the perception of the targeted audience."

Currently, Chateau Indage has more than 32 leading brands under its umbrella with a reach in more than 60 countries.

Going by Chateau's brief, the challenge for Saatchi & Saatchi will be to project wine drinking as an art and a part of lifestyle, at the same time keeping in mind the thin line between surrogate and aggressive brand positioning.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education