In a significant development, Saatchi & Saatchi India has lost its blue eyed boy Matt Seddon after a stint of almost two years. Highly placed sources have confirmed the news to exchange4media; however, emails sent to Seddon remain unanswered.
In November 2011, Saatchi & Saatchi announced the first step in a major renewal of the agency’s India office with the appointment of new Chief Executive Officer, Matt Seddon. Seddon replaced Kamal Basu who had worked with the agency for almost 11 years.
Seddon was earlier working as the CEO at Ace Saatchi & Saatchi Manila, where he was based since 2008. He is an award-winning creative leader within Saatchi & Saatchi's Asian network, with a track record for building successful agencies. Over 15 years, he has led the Saatchi & Saatchi offices in Vietnam, Malaysia and Philippines to win numerous local and international awards.
The agency has seen turbulent times with the exit of Ramanuj Shastry and Nisha Singhania. It has also lost some of its big ticket clients. Recently, there was news about the possible merger of Saatchi & Saatchi and Law & Kenneth. Highly placed sources had also shared that Law & Kenneth might take over Saatchi’s management, which will be a game-changer in the history of the Indies. Will Saatchi & Saatchi and Law & Kenneth join hands?
But what led to Seddon’s exit? Is it the current state of affairs at Saatchi & Saatchi, India or the possible merger? This question still remains unanswered.