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Saatchi & Saatchi bags Rs 15-cr creative duties of Alkem Laboratories’ 2 brands

27-September-2007
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Saatchi & Saatchi bags Rs 15-cr creative duties of Alkem Laboratories’ 2 brands

Following a multi-agency pitch, Saatchi & Saatchi has bagged the creative duties of Alkem Laboratories’ two newly launched brands -- Majesta and Jeevanprash. As per industry sources, the account is estimated around Rs 12-15 crore. As Alkem Laboratories forays into the business of sugar substitutes, it plans to redefine its communication.

Confirming the developments, Kamal Basu, EVP and Branch Head, Saatchi & Saatchi, said, “It is a big win for Saatchi & Saatchi. We plan to have a product revolution in the sugar substitute food ranges.” He added that the agency plans to take a 360-degree approach for the communication of these brands.

While Majesta is a table-top sweetener that is available in different forms like sachets, jars and liquid concentrates, Jeevanprash is a sugar-free Chyawanprash.

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