Saatchi & Saatchi has bagged the creative business of three of SET India’s channels – PIX, AXN, and Animax – following a multi-agency pitch. The incumbent agencies are Leo Burnett and Euro RSCG. The account size is pegged at upwards of Rs 10 crore.
Saatchi & Saatchi is elated with this win. Confirming the win, Kamal Basu, EVP and Branch Head, Saatchi & Saatchi, said that this association would help the channels’ TRPs go up.
Basu further said, “We are happy with the SET businesses that we have bagged. Our duty will be to help in understanding the audience and translate this thought in a fun and creative way.”