Top Story

e4m_logo.png

Home >> Advertising >> Article

Saatchi & Saatchi bags creative duties of SET India’s PIX, AXN, and Animax

20-July-2007
Font Size   16
Share
Saatchi & Saatchi bags creative duties of SET India’s PIX, AXN, and Animax

Saatchi & Saatchi has bagged the creative business of three of SET India’s channels – PIX, AXN, and Animax – following a multi-agency pitch. The incumbent agencies are Leo Burnett and Euro RSCG. The account size is pegged at upwards of Rs 10 crore.

Saatchi & Saatchi is elated with this win. Confirming the win, Kamal Basu, EVP and Branch Head, Saatchi & Saatchi, said that this association would help the channels’ TRPs go up.

Basu further said, “We are happy with the SET businesses that we have bagged. Our duty will be to help in understanding the audience and translate this thought in a fun and creative way.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers