Top Story


Home >> Advertising >> Article

: Saatchi & Saatchi bags creative duties of Calcium Sandoz and

Font Size   16
: Saatchi & Saatchi bags creative duties of Calcium Sandoz and

Saatchi & Saatchi has added two new businesses to its kitty – Novartis’ brand Calcium Sandoz and Both the accounts were won following multi-agency pitch. Industry sources peg the Calcium Sandoz creative business at around Rs 8-10 crore, while is pegged at around Rs 10-12 crore.

The incumbent agency for Calcium Sandoz was Grey Worldwide and for it was Law & Kenneth. Besides Law & Kenneth, the other agencies in the fray for were FCB Ulka and Publicis India.

Saatchi & Saatchi is elated with these wins. Kamal Basu, Executive Vice-president and Branch Head, Saatchi & Saatchi, said, “We are happy with these two businesses being added to our client portfolio. Both of these are very exciting brands to work on., which is in the travel space, is very competitive and we want to partner this site to make it number one in its space. Calcium Sandoz is an established brand, and our endeavour would be to take it to the next level.”


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...