Top Story


Home >> Advertising >> Article

: Saatchi & Saatchi bags creative duties of Calcium Sandoz and

Font Size   16
: Saatchi & Saatchi bags creative duties of Calcium Sandoz and

Saatchi & Saatchi has added two new businesses to its kitty – Novartis’ brand Calcium Sandoz and Both the accounts were won following multi-agency pitch. Industry sources peg the Calcium Sandoz creative business at around Rs 8-10 crore, while is pegged at around Rs 10-12 crore.

The incumbent agency for Calcium Sandoz was Grey Worldwide and for it was Law & Kenneth. Besides Law & Kenneth, the other agencies in the fray for were FCB Ulka and Publicis India.

Saatchi & Saatchi is elated with these wins. Kamal Basu, Executive Vice-president and Branch Head, Saatchi & Saatchi, said, “We are happy with these two businesses being added to our client portfolio. Both of these are very exciting brands to work on., which is in the travel space, is very competitive and we want to partner this site to make it number one in its space. Calcium Sandoz is an established brand, and our endeavour would be to take it to the next level.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.