: Saatchi & Saatchi bags creative duties of Calcium Sandoz and Ezeego1.com
Saatchi & Saatchi has added two new businesses to its kitty – Novartis’ brand Calcium Sandoz and Ezeego1.com. Both the accounts were won following multi-agency pitch. Industry sources peg the Calcium Sandoz creative business at around Rs 8-10 crore, while Ezeego1.com is pegged at around Rs 10-12 crore.
The incumbent agency for Calcium Sandoz was Grey Worldwide and for Ezeego1.com it was Law & Kenneth. Besides Law & Kenneth, the other agencies in the fray for Eezego1.com were FCB Ulka and Publicis India.
Saatchi & Saatchi is elated with these wins. Kamal Basu, Executive Vice-president and Branch Head, Saatchi & Saatchi, said, “We are happy with these two businesses being added to our client portfolio. Both of these are very exciting brands to work on. Ezeego1.com, which is in the travel space, is very competitive and we want to partner this site to make it number one in its space. Calcium Sandoz is an established brand, and our endeavour would be to take it to the next level.”
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