Top Story

e4m_logo.png

Home >> Advertising >> Article

: Saatchi & Saatchi bags creative duties of Calcium Sandoz and Ezeego1.com

10-July-2007
Font Size   16
Share
: Saatchi & Saatchi bags creative duties of Calcium Sandoz and Ezeego1.com

Saatchi & Saatchi has added two new businesses to its kitty – Novartis’ brand Calcium Sandoz and Ezeego1.com. Both the accounts were won following multi-agency pitch. Industry sources peg the Calcium Sandoz creative business at around Rs 8-10 crore, while Ezeego1.com is pegged at around Rs 10-12 crore.

The incumbent agency for Calcium Sandoz was Grey Worldwide and for Ezeego1.com it was Law & Kenneth. Besides Law & Kenneth, the other agencies in the fray for Eezego1.com were FCB Ulka and Publicis India.

Saatchi & Saatchi is elated with these wins. Kamal Basu, Executive Vice-president and Branch Head, Saatchi & Saatchi, said, “We are happy with these two businesses being added to our client portfolio. Both of these are very exciting brands to work on. Ezeego1.com, which is in the travel space, is very competitive and we want to partner this site to make it number one in its space. Calcium Sandoz is an established brand, and our endeavour would be to take it to the next level.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions