Top Story


Home >> Advertising >> Article

Saatchi & Saatchi appoints Jeff Geisler as CMO & Carol Miller-Repetto as Chief Operating Officer, P&G Business

Font Size   16
Saatchi & Saatchi appoints Jeff Geisler as CMO & Carol Miller-Repetto as Chief Operating Officer, P&G Business

Saatchi & Saatchi  has announced two key global executive leadership appointments: Jeff Geisler as Chief Marketing Officer; and Carol Miller-Repetto as Chief Operating Officer, Procter & Gamble Business. In their new roles, the two executives will join Robert Senior, CEO Worldwide, and Pablo Del Campo, Worldwide Creative Director, on the Global Leadership Team, driving growth and operations for the agency worldwide. These appointments follow recent announcements naming David Hackworthy as Chief Strategy Officer, Jessica Hendrix as President Saatchi & Saatchi X USA and Julie Michael as President of Team One.

“Saatchi & Saatchi is delighted to welcome Jeff and Carol to the leadership,” says Robert Senior. “We have momentum for growth, and in an industry based entirely on talent, it’s critical to have the right people in the right positions. We have moved decisively in 2015 to bring several new people to the leadership table as we begin the next phase of our journey.”

As Chief Marketing Officer, Jeff Geisler will lead Saatchi & Saatchi’s global growth, brand and new business initiatives. His career has been focused exclusively in the creative industries. Most recently Jeff was Chief Marketing Officer of Roc Nation, LLC, the entertainment company founded and owned by Jay Z.  There, Jeff worked with musical artists including Rihanna, J. Cole, and Rita Ora. He began professional life in account management at agencies Lowe and Cliff Freeman in New York, followed by roles at Bartle Bogle Hegarty (Group Account Director, 1999-2006), and McCann Erickson (EVP, Global Brand Director and Head of Business Leadership, 2006-2013). In these roles he worked on brands including Verizon, Axe, Levi’s, Sprite, Cadbury, Sony, General Mills, and MasterCard. He will be based at Saatchi & Saatchi’s New York offices at 375 Hudson St.

Carol Miller-Repetto leads Saatchi & Saatchi P&G teams in all markets creating integrated communications for several P&G brands globally. Most recently as Brand Agency Leader - EVP Global Equity Director, Carol led Saatchi & Saatchi’s work for P&G on Head & Shoulders and Fixodent, and in prior roles worked on P&G healthcare and oral care brands. Based in London, she has also been stationed with Saatchi & Saatchi in New York and Milan, having joined the company in 1998 with a background in retail, finance, petroleum, beverages and convenience foods.  Born in Australia, Carol is a graduate of the Royal Melbourne Institute of Technology

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...