Ryan Menezes, Mudra Communications' National Creative Director, has put in his papers. He will relinquish charge in October 2006. Menezes has not decided where he is headed as he is "still weighing options". It is learnt that the agency is yet to decide on his replacement.
Confirming his resignation to exchange4media, Menezes said, "I have decided to move on because I feel that it's time for me to roll back my sleeves and get back again to the real creative grind. I was fairly successful in putting Mudra Mumbai on the national advertising map, winning awards for works as well as pitches."
He continued, "I have got a feel of doing administration but that's enough for the time being. Being a creative person I feel stifled by getting entangled in administrative work which leaves me with less time to do what I am passionate about."
Menezes added that his next destination will be an advertising agency but "currently I am debating whether I should go for being in the core creative group of a huge agency or opt for a small to mid-sized agency. Also, the idea of opening my own agency is on my mind too. I think in a month's time I will be able to decide."
Menezes had joined Mudra along with Ramesh Ramanathan about two and a half years ago. The duo had moved from Saatchi & Saatchi, Bangalore. Through his career Menezes has worked with O&M, Ambience, Lintas, Grey, SSC&B Lintas, Euro RSCG and Lowe Nairobi. At SSC&B Lintas he played an important role in fetching India its first Gold Lion at Cannes for Hexit, the pest-repellant brand.
Menezes fondly remembers his stint at Lowe Nairobi as a challenging one where the agency swept 43 awards out of 47 at a local show. He also sees his years with SSC&B Lintas and Euro RSCG when the agencies were just starting up as being "one of his enriching experiences as well rewarding".
At Mudra, Menezes, apart from other businesses, was personally handling Philips, MTDC, Zenith Computer and Times of Money. Among his works at Mudra he is especially fond of the TVC that he worked on for Philips Steam Iron, which is now part of the international brand campaign of Philips. The campaign shows a lady walking with washed laundry clothes to a men's sauna room to iron clothes. The voiceover says: "There's a simpler way to do crisp crease."