Span Communications will be handling the marketing communication activities for real estate company Runwal Group. The win followed a multi-agency pitch. The size of the business is estimated to be Rs 8-10 crore.
Vandana Sethii, General Manager, Span Communications, Mumbai, said, “Our communication approach was refreshingly different, and we had no run of the mill ideas. We adopted a very non-regular real estate communications strategy to give a distinctive identity to the brand. I guess that helped us bag the account.”
She further said, “Indian consumers have come a long way. Today, each and every family member is involved in decision making. So, the communication strategy has to take care of the sensibility of the young and old alike. It has to be fresh, vibrant, yet practical.” The agency has crafted a multi-media communication strategy comprising print, outdoor and radio.
The Runwal Group was founded in 1978 by Subhash Runwal and its existing range of business traverses homes, shopping malls, pharmaceuticals and entertainment complexes. Orchard Residences and R Mall are some of their well-known constructions. The group also has a fraternity across the central suburbs of Mumbai.