Ruby Bana, who stepped down from Madison Media last month as Chief Strategy Officer is likely to join Carat as Regional Strategy Director, confirm sources.
In her new role she will look after Mondelez’s Chocolate and Cheese Business for APAC. According to the sources, the date of joining has not been finalised yet but will be confirmed soon.
Madison Media brought Ruby Bana on board as Chief Strategy and Insights Officer for its Bangalore office in September 2011. Bana’s previous assignment was with Havas Media, where she was Chief Intelligence Officer for Havas Media APAC Region. She was based in India, but covered the territory of India, China, Indonesia, Australia, India, Singapore, Thailand and Malaysia.
She has over 21 years of experience in media, spanning strategic planning, insights and hardcore media planning and buying, working with media agencies like Havas Media, Maxus and GroupM. She has worked on a wide spectrum of brands ranging from Danone, Reckitt Benckiser to Britannia, Titan, Himalaya, Phillips, Shoppers Stop, Mitsubishi and many others.
Bana is an alumnus of Delhi University.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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