RPG Cellular, has pulled the advertising for Wings Prepaid service from Lowe. The account has gone to Rubecon Communications, which already handles RPG Cellular's Post-paid account. The two accounts together are estimated to be at Rs 8 crore.
Chennai-based Rubecon took over the advertising for RPG's Post-paid segment about a year ago from Ogilvy & Mather. Its recent "Chennai speaks RPG" campaign was well received in the industry and by consumers according to company sources.
RPG Cellular claims a subscriber base of 1.5 lakh, and aims to add 50,000 subscribers by the end of this fiscal. While the post-paid segment generates more average revenue and helps build brand loyalty, the prepaid segment is key to increasing the subscriber base.