2005 was a good year for Chennai-based creative agency Rubecon Communications. Adding to Rubecon’s client list at the fag end of the year was Tamil Nadu-headquartered Paramount Airways.
Some of the accounts picked up by Rubecon in 2005 included textile client Pothy’s, Sathyam Cinemas, i-steel, Dorma, CavinKare’s Hi5 (gel) and AVT McCormick Ingredients. Other clients of the agency include CavinKare’s Spinz, fashion labels Color Plus and Clothes Encounters, and the Taj hotel.
Commenting on the most recent account win, Ramesh T Keshavan, Senior Client Services Diretcor, Rubecon, said, “Paramount is a big win for us. So far, what we have done is largely tactical work for the client, and work is underway on a brand campaign. That should break very soon. We have the task cut out to establish Paramount as a service provider offering so much more value to customers.”
Rubecon has also launched its specialist graphic design agency, Blink. Among the agency’s initial clients is The Raintree Hotel.
Alexander Zachariah, Director, Rubecon, explained, “There is a lot of high-end design work that is coming up, and at Rubecon we have been doing a fair bit of work on that front. Last year, for instance, we were involved in designing for a brand of watches. The work by Blink need not be in the media space. There is a lot of opportunity in the surface design space, working closely with architects and product designers. Packaging is one of the areas we are looking at.”
Working on a fee-based structure, the focus for Blink is clear and distinct from that of Rubecon. The agency is speaking to more potential clients now, and is looking to ramp up the team in due course. Interestingly, a key area for Rubecon when it was launched was design. The specialist creative agency has over time beefed up its strategic planning function, to offer everything but media services.
“Rubecon would still be a high-end creative agency, but one backed by sound strategy. There will be clear strategic thinking behind every piece of work that goes out,” said Keshavan.
It is clearly the right time for specialist design shops, going by the number of design divisions of agencies, and design agencies themselves, that have come into existence in the last few months. From Rubecon, which has a number of brands in its portfolio that are set to expand – like AVT McCormick, Paramount Airways, and Hi5 – there’s a lot of work to look forward to in 2006.