Top Story


Home >> Advertising >> Article

Rs 17-cr MetLife India integrated account goes to McCann Erickson

Font Size   16
Rs 17-cr MetLife India integrated account goes to McCann Erickson

Most players in the life insurance segment have lately decided to look at new partners for their communication responsibilities. Joining the league of the newly wedded is MetLife India (Metropolitan Life Insurance Company). The company has decided to award its Rs 17-18-crore integrated advertising responsibilities to McCann Erickson.

MetLife called for a pitch in August. There were five agencies in the fray and the list included McCann Erickson, Grey WorldWide and J Walter Thompson. The company had finally short-listed JWT and McCann Erickson. For the record, Enterprise was handling both the media and creative businesses of the insurance major.

Speaking on what worked in McCann’s favour, Gaurav Suri, Director Marketing, MetLife India, remarks, “McCann scored over others in their strategy presentation and past credentials. Moreover, McCann’s philosophy of ‘customer first’ was the main clincher as it was perfectly in sync with our ideology. We hope to take brand MetLife forward with our new agency’s fresh ideas.”

MetLife was licensed to sell insurance in India in August 2001. Operating under the ‘MetLife India’ brand, the Indian affiliate offers a range of products, embedding the message of ‘financial freedom for everyone’ in its communication. Headquartered in Bangalore, MetLife India has outfits in nine cities and an additional 1000 outreach points run by distribution channel partners.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...