Top Story

e4m_logo.png

Home >> Advertising >> Article

Rs 100 cr Jet Airways account flies to IPG; special unit ‘Altitude’ launched for the business

25-June-2008
Font Size   16
Share
Rs 100 cr Jet Airways account flies to IPG; special unit ‘Altitude’ launched for the business

Interpublic Group (IPG) has won the complete duty of the Jet Airways business globally, which includes Jet Airways and Jet Lite, following a multi-agency pitch process. IPG is creating a new entity ‘Altitude’ for the business. In India, ‘Altitude’ would operate as a special arm within McCann Worldgroup. Industry sources peg the business in the vicinity of Rs 100 crore. M&C Saatchi is the incumbent agency. Starcom Worldwide is the media agency on the business.

The pitch took place in Mumbai. Details on the other agencies were not available at the time of filing the report. The new entity ‘Altitude’ would lead the business in India. The network will also be in charge of the international market needs of the brand.

Giving the reason for selecting IPG, Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “Our Board was impressed with the quality of the strategy and ideas presented to demonstrate how our brand can be conceptualised and positioned.”

Michael Roth, Worldwide CEO, IPG, said, “We are very proud to partner with a stellar Indian brand with global aspirations like Jet Airways. We are delighted to join them at an exciting time in their development. We believe Jet Airways is poised to become one of the fastest growing premium international airlines, emulating the success they have already had in the domestic market.”

Jet Airways currently operates a fleet of 84 aircraft and with an average fleet age of 4.30 years, the airline has one of the youngest aircraft fleets in the world. With 385 flights operated daily, its network spans 43 destinations across the length and breadth of India, and its international network includes New York (both JFK and Newark) Toronto, Brussels, London (Heathrow), Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Kathmandu, Dhaka, Kuwait, Bahrain, Muscat, Doha and Abu Dhabi, Shanghai and San Francisco.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education