Rory Sutherland, Vice-Chairman of Ogilvy Group UK, has been appointed to chair the 2007 Direct Lions jury. The Direct Lions competition is dedicated to all forms of direct marketing and was launched in 2002 to showcase and honour the most creative and innovative DM solutions.
Terry Savage, Executive Chairman of the Festival, said, “Sutherland will have the challenging role of overseeing the largest jury in Cannes. His excitement about customer engagement, expertise in direct marketing and great sense of humour are the assets which is a ‘must-have’ for this position.”
Educated at Haberdashers’ Monmouth School and at Christ’s College, Cambridge, Sutherland joined OgilvyOne as a graduate trainee in 1988. After six months in training, 13 months spent as the ‘world’s worst account man’, and being fired from the Planning Department, he joined the agency’s creative department in 1990 as a junior copywriter working on American Express, Royal Mail and Microsoft.
Rising through the ranks and winning awards along the way, he was promoted to Head of Copy in 1995 and Creative Director in 1997, where he was closely involved in the agency’s re-launch and restructuring as OgilvyOne. He was appointed Executive Creative Director in 2002 and in 2006 was made Vice-Chairman of the Ogilvy Group in the UK. He remains an enthusiastic advocate of advertising, which does different things, rather than just saying things differently.
Sutherland said, “I am immensely honoured by this appointment and not a little daunted. Stepping into Steve Harrison’s sensibly-priced shoes is never easy at the best of times, and last year’s winners set a bar that will be difficult to raise.”