Bringing together leadership teams from the East and the West, Japanese communications conglomerate, Dentsu has consolidated all its operations outside of Japan in a single virtual company, Dentsu Network.
Rohit Ohri, Executive Chairman, Dentsu India Group is among the key leaders from across Dentsu’s Global Network to be part of Dentsu Network’s global operations committee. The committee’s mission is to help develop and drive Dentsu’s strategy, collective vision, values and motivation.
Sharing his thoughts on the India implication of this development, Ohri said, “The new organisation of our global operations has been designed for speedier decision-making, accelerated sharing of know-how across geographies, and more empowerment of developing markets such as India. This structure will boost Dentsu India Group’s skill and capability to be the best integrated communication solutions partner for our clients.”
In a move to make Dentsu a more competitive and powerful global network, it is for the first time, combining all its overseas operations into one global team with a unified management structure. Led by Tim Andree, President and CEO, Dentsu Network, the Dentsu Network will foster collaboration and sharing to serve more clients in more markets with more capabilities.
“We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing stopping us from serving our clients in the most dynamic, nimble and resourceful way possible,” said Andree.
The Dentsu Network launched with 82 operations in 29 countries on April 2, 2012.