Top Story


Home >> Advertising >> Article

Rohit Ohri expected to head Dentsu Branded Agencies APAC

Font Size   16
Rohit Ohri expected to head Dentsu Branded Agencies APAC

Rohit Ohri, Executive Chairman at Dentsu India and CEO at Dentsu Asia Pacific (South), is slated to be heading to Singapore later this month to head Dentsu Branded agencies for the APAC region,  indicate industry insiders.

While Ohri shifts base to Singapore, Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network, will oversee the India operations.

Japanese advertising giant Dentsu had acquired Aegis Media in July, 2012 in a deal that valued the British media buying company at US$4.9 billion. The two agencies have been merged to form Dentsu Aegis Network. Together, the agency networks are present in 110 countries worldwide with over 22,000 dedicated specialists.

Dentsu Network and Aegis Media combined to form Dentsu Aegis Network on January 1, 2014.

With this new structure, Rohit Ohri, who was Executive Chairman of Dentsu India Group, was given additional responsibilities of CEO, Dentsu APAC South.

While Ashish Bhasin was appointed Chief Executive Officer of Dentsu Aegis Network South Asia, Bhasin was earlier designated as chairman, India and CEO, Southeast Asia at Aegis Group.

At the time of filing this report we did not get a confirmation from Rohit Ohri.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking