RMG David, St Lukes to expand operations

RMG David, St Lukes to expand operations

Author | exchange4media News Service | Tuesday, Jun 08,2004 8:08 AM

RMG David, St Lukes to expand operations

As part of its growth strategy, RMG David—part of the WPP Group Plc—is planning to expand its operations in Mumbai and Delhi soon. To start with, the agency is in the midst of designing a new workplace for its employees in New Delhi. To meet the evolving needs of its clients, the agency which is positioned as ‘the smallest worldwide agency’, is beefing up operations of its recently-launched outdoor media unit called ‘Blue Sky’.

Meanwhile, St Lukes Communications India—part of St Lukes London—is expanding its operations in India by setting up a branch office in Bangalore. At present, St Lukes India has presence in Mum-bai and Delhi. As part of its growth plans, the agency is planning to launch an ‘interactive communication cell’ soon.

On the agency’s new office in New Delhi, says RMG national creative director & country head Josy Paul: “It’s based on the spirit of ‘play’ and draws inspiration from the early industrial age. Our new workplace is fast taking shapeat Okhla. It’s designed and executed by students of architecture, with inputs from our creative teams in Delhi.”

There is another workspace coming up in Mumbai. The idea behind the interiors is still under wraps. As part of its new initiatives, the agency is setting up rmg david website which is being designed by a student from NIDI, Mr Paul said.

On the other side of the spectrum, St Lukes Communications India is planning to set up its new branch in Bangalore. As for the rationale behind its expansion plans, says St Lukes chief executive officer and managing director Praveen Kenneth: “We have recently won two key accounts in Bangalore. To meet the growing needs of our clients, we decided to open an office in Bangalore. We set up shop two years ago in India.”

According to Mr Kenneth, St Lukes India is now positioned as the full-fledged creative communication company in the Indian advertising industry. With capitalised billings of Rs 60 crore, the agency is set to foray into interactive communications, says Mr Kenneth. At present, St Lukes’ clientele includes ITC, Zenith Computers, Godrej Furniture, BPCL and Bombay Dyeing among others.

It was four years ago that RMG David was set up by a bunch of six friends and today it has 45 people on its roll.

As part of the Founder’s Day inititative, the agency is looking at non-advertising people interacting with its team members.

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