It is celebration time for rmg david. The eagerly awaited results of the One Show are finally out. The agency, which had won three nominations this year, bagged a Bronze Pencil for the innovative hoarding it designed for WWF (India).
The hoarding made use of the skeletal framework of a billboard with several bird nests placed onto it. The message of this unique idea was to plant more trees to avert such a disastrous future.
The ad was created by Amit Nandwani and Rohit Devgun of rmg david, New Delhi. The creative team is truly excited about the achievement. Their enthusiasm is shared by Josy Paul, Country Head and National Creative Director, who, we know, was one of the first Pencil winners in the country two years back when he bagged a Silver Pencil with a corporate film done for Essar.
Referring to rmg david’s spectacular performance at almost all major award shows this year, Paul remarked, "It's been a decent year for us at the awards festivals. With a Bronze Pencil at the One Show, a bronze at New York Festivals, six silvers at ABBY’s already in the kitty, our eyes are now set on D&AD and Cannes."
Advertising's most prestigious awards show presented its much coveted ‘Pencils’ for excellence in print, design, television and radio at a gala ceremony held in New York on Friday.