Paradeep Phosphates Limited, the KK Birla Group fertilizer giant, has reinforced its trust in its incumbent agency RK Swamy/BBDO Kolkata. The Bhubaneswar-based company had earlier shortlisted three agencies - RK Swamy/BBDO, Rediffusion DY&R and a local Bhubaneswar agency - after a multi-agency pitch. According to informed sources, the business is worth Rs 2-3 crore.
Said Anil Jain, Vice-President, RK Swamy/BBDO Kolkata, "Over the last four years of our association with Paradeep Phosphates, our activities have yielded productive results for them. There has been a significant increase in market share of their fertilizer brand 'Navratna' with a strong brand recall among farmers. We are glad that the client has reiterated their confidence in us."
The strategies and below-the-line activities suggested by the agency were highly appreciated by the client. RK Swamy/BBDO has also been entrusted with the corporate communication campaign of Paradeep Phosphates, besides the Navratna brand that it has been handling since 2002.
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