Close on the heels of being empanelled for LIC’s creative and media duties, RK Swamy/BBDO has bagged the advertising duties for K Raheja Universal and Times Rewards. Media Direction, the media arm of the group, will handle the media responsibilities for both the accounts.
The account size of real estate developer K Raheja Universal is not immediately known, but is expected to be quite significant considering the present level of growth seen in this industry. The selection was completed after a pitch involving Rediffusion DY&R and Percept, besides RK Swamy/BBDO.
The media mix is believed to be skewed towards the print medium for Raheja. Meanwhile, for Times Rewards, BTL activities will take the largest piece of cake.
The clients as well as the agency were not available for comments at the time of filing the report.