RK Swamy Media Group has published the 11th edition of its Media Market Guide for the year 2011-12. The comprehensive pocket handbook is used as a valuable and handy reference across the advertising and media industry.
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format. The guide contains market demographics, audience description and information on various media. There are sections that talk about penetration and usage of products. Important information compiled from various sources is given in the form of snippets for quick reference.
Sandeep Sharma, President, RK Swamy Media Group said, “The guide encompasses two decades of our knowledge, understanding and experience of the market and the insights of the media scenario in India. The increasing demand to access information in a pocket handbook format has encouraged the team to improve the content and add value with each edition.”
The Media Market Guide is available free to clients, media owners and advertising professionals.
RK Swamy Media Group comprising Media Direction, Hansa Media Services, Hansa Outdoor and Digital Direction is a part of RK Swamy Hansa, a leading marketing communications and services group that serves over 150 companies in India and USA.