Top Story

e4m_logo.png

Home >> Advertising >> Article

RK Swamy unveils 11th edition of Media Market Guide

30-May-2012
Font Size   16
RK Swamy unveils 11th edition of Media Market Guide

RK Swamy Media Group has published the 11th edition of its Media Market Guide for the year 2011-12. The comprehensive pocket handbook is used as a valuable and handy reference across the advertising and media industry.

The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format. The guide contains market demographics, audience description and information on various media. There are sections that talk about penetration and usage of products. Important information compiled from various sources is given in the form of snippets for quick reference.

Sandeep Sharma, President, RK Swamy Media Group said, “The guide encompasses two decades of our knowledge, understanding and experience of the market and the insights of the media scenario in India. The increasing demand to access information in a pocket handbook format has encouraged the team to improve the content and add value with each edition.”

The Media Market Guide is available free to clients, media owners and advertising professionals.

RK Swamy Media Group comprising Media Direction, Hansa Media Services, Hansa Outdoor and Digital Direction is a part of RK Swamy Hansa, a leading marketing communications and services group that serves over 150 companies in India and USA.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...