The RK Swamy Group is consciously making an effort to build on a concrete group identity and is now integrating the name Hansa in its corporate identity. The group will now be known as RK Swamy | Hansa, which gives a holistic view of its various businesses.
Confirming this, Srinivasan K Swamy, Chairman and MD, RK Swamy BBDO Pvt Ltd, said, “We feel that the name RK Swamy only tells half the story of what we do. We are in the communications business, which RK Swamy BBDO is known for, but it is also a fact that we are India’s No. 1 market research company that is fully owned and run by Indians. Hansa’s brand equity forms an integral part of the company.”
He added, “We felt that it would only be proper to incorporate the name Hansa in our corporate identity to make the group identity cohesive, hence we are now using the name RK Swamy | Hansa.”
RK Swamy BBDO would be the flagship agency of RK Swamy | Hansa. The agency has been part of the BBDO Worldwide network for over two decades. Hansa is a leading player in marketing services in India, with divisions like Hansa Research, Hansa Events and Activation, Hansa InfoSource, Hansa Consulting and Hansa Television. Recently, Hansa fully acquired GCR Custom Research in the US. It also has a marketing subsidiary in the US, called Hansa Marketing Services USA, Inc.
Swamy said, “RK Swamy | Hansa is unique because it has no overt foreign control, which put the company in a position to acquire companies and set its agenda for growth.”