Top Story

e4m_logo.png

Home >> Advertising >> Article

RK Swamy moves ahead with Hansa’s wings; revamps group identity

27-August-2008
Font Size   16
Share
RK Swamy moves ahead with Hansa’s wings; revamps group identity

The RK Swamy Group is consciously making an effort to build on a concrete group identity and is now integrating the name Hansa in its corporate identity. The group will now be known as RK Swamy | Hansa, which gives a holistic view of its various businesses.

Confirming this, Srinivasan K Swamy, Chairman and MD, RK Swamy BBDO Pvt Ltd, said, “We feel that the name RK Swamy only tells half the story of what we do. We are in the communications business, which RK Swamy BBDO is known for, but it is also a fact that we are India’s No. 1 market research company that is fully owned and run by Indians. Hansa’s brand equity forms an integral part of the company.”

He added, “We felt that it would only be proper to incorporate the name Hansa in our corporate identity to make the group identity cohesive, hence we are now using the name RK Swamy | Hansa.”

RK Swamy BBDO would be the flagship agency of RK Swamy | Hansa. The agency has been part of the BBDO Worldwide network for over two decades. Hansa is a leading player in marketing services in India, with divisions like Hansa Research, Hansa Events and Activation, Hansa InfoSource, Hansa Consulting and Hansa Television. Recently, Hansa fully acquired GCR Custom Research in the US. It also has a marketing subsidiary in the US, called Hansa Marketing Services USA, Inc.

Swamy said, “RK Swamy | Hansa is unique because it has no overt foreign control, which put the company in a position to acquire companies and set its agenda for growth.”

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world