Top Story


Home >> Advertising >> Article

RK Swamy Media Group comes out with its Media Market Guide

Font Size   16
RK Swamy Media Group comes out with its Media Market Guide

The Media Market Guide India 2009 by the RK Swamy Media Group, the comprehensive pocket handbook, has now entered its twelfth successful year. Compiled by the Media Direction arm of RK Swamy BBDO, the Guide continues to be a valuable and handy reference book for media and advertising professionals.

The Market Guide offers all the relevant information on markets and media in a crisp and easy-to-use format. Be it market demographics, audience description, information on various media, down to even a very succinct section on penetration and usage of products, the Guide has it all. In addition, important information compiled from various sources is given in the form of snippets for quick reference.

PRP Nair, Senior Advisor, RK Swamy BBDO, elaborated, “The pocket guide is always useful when you need to access information during meetings with your clients and colleagues. With this thought in mind, we came up with the concept of a pocket handbook over a decade ago. The growing demand for the Guide each year has only encouraged us to improve on the content and the value it brings to its users. It encompasses our 15 years of deep understanding and experience of the market and media scenario.”

RK Swamy BBDO makes this Media Market Guide available free to clients and media owners. Professionals interested in this may write from their official mail ID with their names, designation and phone number to


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business