Top Story

e4m_logo.png

Home >> Advertising >> Article

RK Swamy BBDO wins Llyod Group’s consumer electronics business

03-February-2010
Font Size   16
Share
RK Swamy BBDO wins Llyod Group’s consumer electronics business

RK Swamy BBDO Delhi has bagged the creative duties of the consumer electronics business of Lloyd Group following a multi-agency pitch. The account size could be ascertained at time of filing the report.

Recognised as a pioneer in the field of air conditioning in India, Lloyd Group is planning to expand its product portfolio with several new lifestyle products. The Group was already offering hi-connectivity LCDs along with ACs. The new product range includes an interesting mix of household utility items and kitchen appliances.

The challenge for the agencies was not only to familiarise the consumers with the brand ‘Lloyd’, but also to help them understand and desire the new products. RK Swamy BBDO scored over other agencies in terms of the understanding of the product category and innovative creatives.

Commenting on the win, Ajit Shah, President North, RK Swamy BBDO, said, “We are excited to be working with Lloyd. Our goal is to help them carve out a rightful place in the Indian market against the major foreign brands. We are looking forward to the challenge.”

The agency took cognizance of the fierce competition in the market and the steeply escalating media costs to develop creatives that can break the clutter without draining the balance sheet. The agency’s presentation also included 360 degree communication concepts to be adopted by Lloyd in due course of time.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group