RK Swamy BBDO Delhi has bagged the creative duties of the consumer electronics business of Lloyd Group following a multi-agency pitch. The account size could be ascertained at time of filing the report.
Recognised as a pioneer in the field of air conditioning in India, Lloyd Group is planning to expand its product portfolio with several new lifestyle products. The Group was already offering hi-connectivity LCDs along with ACs. The new product range includes an interesting mix of household utility items and kitchen appliances.
The challenge for the agencies was not only to familiarise the consumers with the brand ‘Lloyd’, but also to help them understand and desire the new products. RK Swamy BBDO scored over other agencies in terms of the understanding of the product category and innovative creatives.
Commenting on the win, Ajit Shah, President North, RK Swamy BBDO, said, “We are excited to be working with Lloyd. Our goal is to help them carve out a rightful place in the Indian market against the major foreign brands. We are looking forward to the challenge.”
The agency took cognizance of the fierce competition in the market and the steeply escalating media costs to develop creatives that can break the clutter without draining the balance sheet. The agency’s presentation also included 360 degree communication concepts to be adopted by Lloyd in due course of time.