Top Story

e4m_logo.png

Home >> Advertising >> Article

RK Swamy BBDO on a roll, bags six awards at Global Awards competition

14-December-2005
Font Size   16
Share
RK Swamy BBDO on a roll, bags six awards at Global Awards competition

RK Swamy BBDO has swept the Global Awards competition with six of the eight awards that went to India. In the final round of judging for the Global Awards, RK Swamy BBDO managed to steal the show with 80 per cent of the wins from India.

"This includes the prestigious Global Award Trophy for Cremaffin, which had the headline "No.1 for No.2", and a baseline which said "No more constipation". Cremaffin posters, which showed a choke remover and an oversized basketball forcing itself out of the ring, picked up finalist certificates. The biggest hit was the 'Burning Lungs Ad' for World No Tobacco Day, which was done for IndusInd Bank, which won in the categories of Outdoor Announcement, Print Announcement and Art Direction. This spectacular feat at the Global Awards has the agency all revved up and raring to go for more," said Chandrashekhar Vaidya, Senior Creative Director, RK Swamy BBDO.

The agency of late has been making its presence felt with high decibel work at various international competitions. The agency has had major wins at the New York Festivals, Golden Awards of Montreux, One Show Rx and the Night Of the Living Dead held in New York recently. With these wins, the total number of international awards the agency has won stands at a whopping 22.

Said Vaidya, "The agency's thinking procedure is aligned towards global environment and we are constantly trying to achieve the international standards and maintain the international quality."

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...