Following a multi-agency pitch, RK Swamy BBDO Delhi has bagged the creative duties of Eldeco Developers and the Godfrey Phillips’ Bravery Awards as well as Corporate accounts. The cumulative size of the businesses is upwards of Rs 10 crore. Media Direction, the media arm of RK Swamy, will handle the media duties for both the businesses.
The incumbent agency in the case of Godfrey Philips is Everest Delhi.
Confirming the news, Sunil Kukreti, VP, RK Swamy BBDO Delhi, said, “I think our understanding and strategy presentation of ‘bravery’ as a movement and creative rendition of the same with a refreshing approach helped us in bagging the business (Godfrey Phillips’ Bravery Awards).”
Actor Preity Zinta is the brand ambassador for Godfrey Philips and will continue to do so until a future strategy is worked out and a decision will be taken later.
For Godfrey Philips, the agency will adopt a multi-media approach. While for Eldeco, is a real estate developer active in the NCR region with some presence in Punjab, Haryana and Uttar Pradesh, the media mix would be outdoor, print, ratio and BTL activities. Television is under consideration right now but not on the media plan at the moment.
Kukreti said, “The year has been very productive for us and as the year progresses and we gain momentum, we are confident of more significant wins.”