Top Story

e4m_logo.png

Home >> Advertising >> Article

RK Swamy BBDO creates new campaign for Parryware

27-June-2012
Font Size   16
Share
RK Swamy BBDO creates new campaign for Parryware

RK Swamy BBDO has created a new campaign for Parryware, a sanitary ware brand, re-launching it with the new positioning ‘Apna sa Kona’.

The campaign is based on the insight that the bathroom is your ‘Apna sa Kona’ – your very own space.

Commenting on the new campaign launch, Sunil Kukreti, Senior Partner, RK Swamy BBDO, New Delhi said, “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona’ campaign is created around this.”

The campaign will be showcased on both, print and TV media. Parryware India is now part of the Spanish Roca Group.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO