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RK Swamy BBDO bags Olam International biz; enters African markets

28-August-2009
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RK Swamy BBDO bags Olam International biz; enters African markets

RK Swamy BBDO has bagged the creative mandate for Olam International that involves the communication campaign for Nigeria, Ghana and Cote D'Ivore for their packaged foods business comprising tomato paste and spreads. The assignment will be extended to other African markets in due course. The win marks the foray of RK Swamy in yet another international market, this time in the African continent.

Sangeetha N, President (W) and Executive Creative Director, RK Swamy BBDO, said, “Engaging in a market like West Africa (both Francophile and Anglophile countries) is definitely challenging and rewarding. We are producing TV commercials, outdoor and POS materials that will be used across all markets. Our team has visited the market and we are excited to work in markets outside India.”

Olam, headquartered in Singapore, will work with RK Swamy BBDO’s Mumbai office. Olam is a leading global integrated supply chain manager of agricultural products and food ingredients, sourcing 20 products with a direct presence in 60 countries and supplying them to over 6,500 customers. Listed on the Singapore Stock Exchange, Olam is among the top 40 largest listed companies in Singapore in terms of market cap.

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