Following a multi-agency pitch, RK Swamy BBDO Bangalore has won the creative and media duties of WeP Peripherals Ltd, one of India’s largest employee-owned companies providing IT peripherals products. The pitch saw agencies like Rediffusion, Mudra, Dentsu and Triton, besides RK Swamy BBDO, in the fray. The business is estimated to be upwards of Rs 30 million.
Commenting on the win, Amrita Chugh, Senior Partner, RK Swamy BBDO Bangalore, said, “It’s a great win for us that came through with meticulous planning and a fresh creative approach, which the management at WeP much appreciated. Our focus will be on partnering with WeP to firmly establish its identity in the market, and thereby build the brand and its equity.”
Chugh further said, “Our strength has been the integration of well-supported strategic insights with innovative creative thinking. Our future plan is to invest a considerable part of our resources in selectively widening our client portfolio in Bangalore.”
On awarding the business to RK Swamy BBDO, Ramdinsanga Saiawi, Marketing Manager, WeP Peripherals Ltd, said, “We were impressed with the thoroughness of their preparation for the pitch. The creative standards that we witnessed appealed to the management at WeP. It also helped that they had a 360-degree approach to building the brand and its equity. We believe that RK Swamy BBDO can add value to our marketing efforts with their creative expertise.”
WeP over the years has transformed itself from being a manufacturer of printers to UPS, retail billing solutions, networking products and laser printers. WeP addresses a market size of approximately Rs 2,500 crore and has approximately 7 per cent share of this addressed market.