In an announcement, Kolkata High Court has passed an ad interim order in the Rin versus Tide ad war case. The Court order restrains Hindustan Unilever Ltd from advertising its recent Rin ad. The Court has supported P&G’s belief that the ad is disparaging and has instructed HUL to take the advertisement off immediately. The court has also barred HUL from showing any such ads in the future.
In a prepared statement, Sumeet Vohra, Marketing Director, P&G India, said, “We are very pleased that the Hon’ble Court supports our view that the recent Rin advertisement is misleading and the comparison made by HUL in their Rin advertising is false and incorrect. The Court has passed an ad interim order restraining Hindustan Unilever Ltd from airing the Rin advertisement effective immediately, while allowing us to continue airing the Tide Naturals commercials. HUL has also been barred from showing any such disparaging advertising in the future. It is very heartening to see the Court uphold the breaking of certain rules and guidelines that all advertisers have been following in this country thus far.”
He further said, “We are truly touched by the tremendous support we have been receiving from our partners and hundreds of consumers that have written in expressing their trust in Tide. Tide is the No. 1 mid-tier detergent in India and continues to be one of the fastest growing detergent brands in the country. P&G will continue to be grounded in its purpose values and principles in all it does and will stay focused on growing share via delighting consumers through superior product performance.”
Rin Vs Tide: Washing dirty linen in public, literally