Top Story

e4m_logo.png

Home >> Advertising >> Article

Richard Fraser appointed President, BBDO South East Asia

29-April-2016
Font Size   16
Share
Richard Fraser appointed President, BBDO South East Asia

Richard Fraser has been appointed to the role of President, BBDO South East Asia, effective May 1, 2016.  This is in addition to his current role as Proximity Worldwide’s Regional Managing Director for Asia, Middle East and Africa, based in Singapore.  Fraser will extend his responsibilities across the six BBDO offices in South East Asia, reporting to Jean-Paul Burge, Chairman and CEO of BBDO Asia.

Speaking on his appointment Burge said, "Richard is a proven global marketer with more than 20 years’ experience working with leading brands in the United States, New Zealand, Canada and more than 20 markets throughout Asia, the Middle East and Africa. We have worked together for the last eight years and he has been deeply involved in all aspects of our business, both at BBDO and Proximity.  Richard will give our agencies in the region added support to help drive the creative product and growth.”

Fraser has been part of the Proximity global Network for 12 years and is a member of the Proximity Worldwide Executive Committee. During that time he has been a major contributor to the network’s growth, capability, talent and reputation in the region.  Today, Proximity is one of the leading and most awarded digital and CRM Networks in the region. In addition, Fraser has worked closely with many of BBDO’s global clients.

Commenting on his new role Fraser said, “This is a fantastic opportunity to deepen my relationship with these great teams and partner for growth, and at the same time, parlay the digital experience gained in the Proximity network to our agencies throughout SEA.  I cannot wait to dive into this.”

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group