exchange4media Group in association with TAM Media Research brings the growth in the total number of news channels from 2000 to 2010 as part of the Rewind 2010 special coverage. The data also takes a look at the share of the news genre in the total TV viewing pie and the advertising growth of the news genre.
Total number of news channels since 2000:
Regional news channels saw the maximum growth in numbers in the 10-year period – from just three in 2000 to 82 in 2010. Hindi News channels grew from three in 2000 to 10 in 2005 and 18 in 2010. English news channels, on the other hand, grew nominally from two in 2000 to six in 2005 to nine in 2010.
Share of news genre in the total TV viewing pie:
Regional news genre accounted for a 3.53 per cent share of the total TV viewing pie in 2010 (January-November), from a 1.49 per cent share in 2005 and a mere 0.25 per cent share in 2000. Hindi news genre followed with a share of 3.44 per cent in 2010 (January-November), down from a share of 4.17 per cent in 2005. English news genre garnered a share of 0.33 per cent in 2010 (January-November), a marginal dip from 0.34 per cent in 2005.
Advertising growth of news genre:
English news genre accounted for a 172 per cent growth in advertising in 2010 (January-November) over 2005. Hindi news followed with a 163 per cent growth in the same period.