Rewind 2010: As an eventful year/ decade closes, and another begins...
The year-ending brings a lot of energy in our industry – it is about celebrating the New Year to ensure a good start, and it is also about bidding farewell to another year of important dates, highlights and targets and a whole list of other things. With the speed at which January moves to December, it is not simple to keep track of the big developments that change competitive dynamics and redefine the Indian media and advertising industry as one knows it. The exchange4media Group’s year-end ‘Rewind 2010’ captures the big highlight of 2010 but more importantly, it would see industry visionaries and thought leaders speak on what lies ahead.
‘Rewind 2010’ once again dissects the various media and sectors to highlight which domains lived actively and charged in 2010, and which hope for a better 2011. It also looks at the highlights of the advertising domain and the big movements that have reshaped the media service industry.
Over the next few days, each of these sections would be published on exchange4media.com. In the meanwhile, here are some capsules of 2010.
The big developments of 2010 saw agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.
The top people and account movements of 2010 always get the industry’s attention. And the year 2010 had more than its fair share of high profile and big ticket movements.
The top events of 2010 saw some key events that shaped the advertising and media industry – in India and abroad. Besides the industry regulars – Cannes Lions, GoaFest, FICCI Frames, IMPACT Person of the Year – there was the exchange4media Conclave and the first ever exchange4media Radio Advertising Awards…
Finally, we at exchange4media get to interact with some of the biggest names in the media and advertising industry. We bring here some pearls of wisdom shared by these stalwarts with exchange4media in the year 2010.
Quote Unquote: What the advertising & media honchos said in 2010
(Developments and Quotes put together by Shanta Saikia and Tuhina Anand)
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking