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Rewind 2010: Share of channel genres at all India level

07-January-2011
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Rewind 2010:  Share of channel genres at all India level

exchange4media Group in association with TAM Media Research brings the share of channel genres on India television as part of the ‘Rewind 2010’ special coverage. The data is for the period January-December 18, 2010.

For the all India market, TG CS 4+ years, Hindi GECs led among the genres with a 29.6 per cent share. This was an increase from the 2009 figure of 26.9 per cent. Regional GECs followed with a share of 22.9 per cent. The genre slid from its 2009 share of 24.3 per cent. Hindi movies was placed third with a genre share of 11.4 per cent, a marginal dip from the 2009 figure of 11.7 per cent.
 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.