Both the creative and the media disciplines of the advertising industry saw an eventful 2009. The media service brands undoubtedly saw more action, more developments and global media service brands taking steps in India that were headed towards further growth in this market.
Even if the year began with hiring freeze, pay cuts and layoffs, many agencies like Mindshare, Maxus, Lintas Media Group, OMD India, Starcom Worldwide, Madison Media and MPG, among others, made key appointments all through the year.
OMD India, one of the youngest international brands in India, was completing its two years in the year and was making news with a slew of account wins. Madison Media’s Platinum Media officially began operations in 2009 and managed some big businesses like NDTV Imagine in the year. Starcom MediaVest group launched Mediavest Worldwide in 2009 and Mediavest, too, began with a slew of businesses and even bagged new accounts in the year. Lintas Media Group launched Karishma Initiative, which again began with a host of businesses included the substantial win of Etisalaat. Aegis Media launched Vizeum that has been adding businesses and beefing up its team from the first day itself.
Mindshare settled in its new structure, and the industry saw the market leader “reboot” and move to a space that was much beyond media planning and buying, and took media service brands to the thinking space.
Many key businesses from India like Britannia, General Motors went up for reviews in the year. The list also global pitches such as Nokia, Vodafone, Reckitt Benckiser, Bayer, Danone, Unilever, and Hyundai, among others.
Another highlight of the year would be the campaigning that government bodies and political outfits undertook in the year, and to a large extent this was because of the General Elections. From the Congress party and the BJP to the Incredible India Campaigns, Commonwealth Games, India Post, Directorate of Adult Education’s Literacy Mission – several Government organisations kept both creative and media agencies busy in the year and also brought in the required influx of revenues in the market earlier in the year.