Top Story


Home >> Advertising >> Article

Rewind 2009: Media service brands – of new players & a host of global pitches

Font Size   16
Rewind 2009: Media service brands – of new players & a host of global pitches

Both the creative and the media disciplines of the advertising industry saw an eventful 2009. The media service brands undoubtedly saw more action, more developments and global media service brands taking steps in India that were headed towards further growth in this market.

Even if the year began with hiring freeze, pay cuts and layoffs, many agencies like Mindshare, Maxus, Lintas Media Group, OMD India, Starcom Worldwide, Madison Media and MPG, among others, made key appointments all through the year.

OMD India, one of the youngest international brands in India, was completing its two years in the year and was making news with a slew of account wins. Madison Media’s Platinum Media officially began operations in 2009 and managed some big businesses like NDTV Imagine in the year. Starcom MediaVest group launched Mediavest Worldwide in 2009 and Mediavest, too, began with a slew of businesses and even bagged new accounts in the year. Lintas Media Group launched Karishma Initiative, which again began with a host of businesses included the substantial win of Etisalaat. Aegis Media launched Vizeum that has been adding businesses and beefing up its team from the first day itself.

Mindshare settled in its new structure, and the industry saw the market leader “reboot” and move to a space that was much beyond media planning and buying, and took media service brands to the thinking space.

Many key businesses from India like Britannia, General Motors went up for reviews in the year. The list also global pitches such as Nokia, Vodafone, Reckitt Benckiser, Bayer, Danone, Unilever, and Hyundai, among others.

Another highlight of the year would be the campaigning that government bodies and political outfits undertook in the year, and to a large extent this was because of the General Elections. From the Congress party and the BJP to the Incredible India Campaigns, Commonwealth Games, India Post, Directorate of Adult Education’s Literacy Mission – several Government organisations kept both creative and media agencies busy in the year and also brought in the required influx of revenues in the market earlier in the year.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO