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Rewind 2008: Riding the advertising rollercoaster

Rewind 2008: Riding the advertising rollercoaster

Author | Tuhina Anand | Thursday, Jan 22,2009 7:08 AM

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Rewind 2008: Riding the advertising rollercoaster

For the advertising industry, the year gone was a mixed package. The year put India and JWT on the global advertising map with the agency bagging India’s first ever Grand Prix at the 55th Cannes Lions International Advertising Festival. By the end of 2008, the advertising industry too was taken by `recession' and there was enough talk on tackling the issue with innovative, cost-effective means of communications. Amen to that!

Guest Article:
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Tags: e4m

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