Top Story


Home >> Advertising >> Article

Rewind 2008: Riding the advertising rollercoaster

Font Size   16
Rewind 2008: Riding the advertising rollercoaster

For the advertising industry, the year gone was a mixed package. The year put India and JWT on the global advertising map with the agency bagging India’s first ever Grand Prix at the 55th Cannes Lions International Advertising Festival. By the end of 2008, the advertising industry too was taken by `recession' and there was enough talk on tackling the issue with innovative, cost-effective means of communications. Amen to that!

Guest Article:
A time for looking inwards: Madhukar Kamath
We believe therefore we are...: Agnello Dias


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign