Top Story


Home >> Advertising >> Article

REWIND 2007: e4m’s annual analyses across sectors

Font Size   16
REWIND 2007: e4m’s annual analyses across sectors

We took our time this year with our annual year-beginning property REWIND. We just wanted to make sure it is better than the last time. As we look forward to 2008, it may be worth our while to turn the clock back to review 2007. Let’s inspire ourselves with the achievements of 2007. exchange4media’s editorial team and guest writers Santosh Desai, Lloyd Mathias, Mohit Jayal, Shashi Sinha, Prashant Panday, Manish Vij and Abha Kapoor take stock. Happy reading!


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO