Top Story

e4m_logo.png

Home >> Advertising >> Article

Retail travel solution company Smart Travel Agent appoints ALMPL for creative duties

30-August-2007
Font Size   16
Share
Retail travel solution company Smart Travel Agent appoints ALMPL for creative duties

Following a multi-agency pitch, Ashutosh Legend Multimedia Pvt. Ltd (ALMPL) has bagged the creative duties of retail travel service Smart Travel Agent. Seven other major agencies were in fray apart from ALMPL. The account size is estimated to be around Rs 8-9 crore. After three rounds of presentation, ALMPL got a nod.

On confirming the developments, Tabu Ansari, GM-Business Co-ordination, ALMPL, said, “We are very elated with the win. We plan to communicate the brand very strongly. We will use the traditional media and also cover the digital space for communication.”

Smart Travel Agent, a multi-service retail travel solution, is promoted by GI Terminal Tech Pvt. Ltd, Chennai, founded by leading retail visionary Dr Usman Fayaz. It aims to work towards creating a new technological business model enabling high performance, time and cost effectiveness, and optimum customer satisfaction within the travel industry.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India