Following a multi-agency pitch, Ashutosh Legend Multimedia Pvt. Ltd (ALMPL) has bagged the creative duties of retail travel service Smart Travel Agent. Seven other major agencies were in fray apart from ALMPL. The account size is estimated to be around Rs 8-9 crore. After three rounds of presentation, ALMPL got a nod.
On confirming the developments, Tabu Ansari, GM-Business Co-ordination, ALMPL, said, “We are very elated with the win. We plan to communicate the brand very strongly. We will use the traditional media and also cover the digital space for communication.”
Smart Travel Agent, a multi-service retail travel solution, is promoted by GI Terminal Tech Pvt. Ltd, Chennai, founded by leading retail visionary Dr Usman Fayaz. It aims to work towards creating a new technological business model enabling high performance, time and cost effectiveness, and optimum customer satisfaction within the travel industry.