Top Story

e4m_logo.png

Home >> Advertising >> Article

Resultrix co-founder sets up PivotRoots

09-June-2016
Font Size   16
Share
Resultrix co-founder sets up PivotRoots

Shibu Shivanandan, one of the co-founders of Resultrix (now acquired by Publicis Groupe) who quit the agency in February 2016, has announced the launch of his independent digital marketing firm PivotRoots. PivotRoots is a full-service digital marketing agency Powered by Data & Technology; Fueled by Design Thinking.

Shibu is accompanied by Hetal Khalsa and Dhruvi Joshi, who join him as co-founders in this exciting new venture.

Within a short span of 3 months, PivotRoots is already working with brands like Pidilite, ICICIBank, Fourseven.com, MeruCabs, HoneyTwigs & Loylty Rewardz.

PivotRoots will focus on data driven marketing and design thinking led strategies as they firmly believe this will be the future of the digital domain and can be a complete game changer if used smartly across all platforms and media channels.

As Managing Director, Shibu is responsible for the overall growth of the organization and drives specialized teams for technology and an experiential lab. Hetal Parikh leads the entire experiential team as Chief Creative Officer and gets Design Thinking practice to life for new as well as existing solutions or products. Dhruvi Joshi, Head – Media & Innovation is responsible for leading the brand and performance media business and setting up the innovation lab at PivotRoots.

Says Shibu Shivanandan, MD, PivotRoots, Understanding consumers better through data and providing them the right experience across all digital channels (Paid, Owned & Earned) will be the only way brands would be able to sustain, differentiate and grow in this cut-throat digital space.  We at PivotRoots aim to create products and processes to bridge this gap for brands.

Operating from its head office based at Mumbai, PivotRoots looks at expanding in Delhi, Bangalore & other international markets like SEA & MENA in the near future. 

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.