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Response India bags the accounts of Turtle Shirts and Dr. Honey

18-February-2005
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Response India bags the accounts of Turtle Shirts and Dr. Honey

Kolkata-based Response India has bagged the accounts of Turtle Shirts and Dr. Honey, an Ayurvedic cough syrup from the house of Baidyanath. Response will drive strategic planning and creative execution of all above and below the line marketing communications. The agency could not share the account sizes as the clients are still in the process of finalising their annual budgets.

Confirming the deal, Sidhartha Roy, Executive Director, Response India, said, "We believe in creating advertisements that connect with the consumer. Our strengths are strategic planning and creative execution and we are appreciated for our innovativeness and effectiveness. Our consumer insights and creative strengths have helped us win the accounts."

Turtle is a national apparel brand and has signed Response as marketing communication partner. Response won the account in a pitch against Mudra. Dr. Honey is the new product from Goodcare Pharma, a company under the House of Baidyanath. Goodcare had also asked RK Swamy/BBDO to pitch for the account.

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