Top Story


Home >> Advertising >> Article

Reporter's Diary: Lessons and is this important?

Font Size   16
Reporter's Diary: Lessons and is this important?

-“Hello Sir...I am ______ from e4m. Glad to meet you.”
-“Hi...I am ____ and what exactly is it that you do in e4m?”

The elusive world of editing lies behind the desk, behind the hand-shakes and the exchange of visiting cards. We in all probability may never meet the person again and may only be editing his/ her interview or looking into quotes. The conversations that we may have will have nothing integral that can go in to a story concretely; no quotes; no award winning quips.

But what a simple face to face interaction can do to a future story is unimaginable.

What a person says as an aside or rather ‘off-the-record’ is, in my opinion, far more vital than the conversation recorded and jotted down meticulously on paper. For example, a Global CEO joking about how a particular company has nothing to offer to a certain awards, or another big name mentioning how baffling India is for them. All off the record, but far more insightful than comments that we put down.

More often than not, we are far more honest and candid when we know for sure that we are off the record and this also applies to all big names in the industry. The very moment one utters the words: “Sir, this is off the record...”, it seems that the demeanour of the person in conversation almost alters. The shoulders relax, the smirk comes up and out pours all the candid quips.

Editors have the luxury of facing this honesty far more often than reporters do. We don’t want comments, we only want to talk, we want to know. And more of than not - nothing of it would even go up on the page or site we work for. For when a person matters, when his opinions matter, it is far more integral to know how he feels and how he thinks than to know what he says. I am obviously speaking purely from the perspective of the desk.

What he says is the reporter’s problem. Editing is supposed to be a job that is free of any form of prejudices, but on the flipside, the one that forms the strongest opinions. Thus, when DNA (the Mumbai daily) made the decision to drop the edit page, we all wondered – what would the newspaper be worth now?

Whatever may be the final decision for DNA, I have learnt that it is vital to meet people. To have a face to face conversation, to exchange cards and to say – “Sir, We would love to get in touch with you for this...”

Events, meets, seminars, summits… it is time to buckle up and go meet a few people now...


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...