Most people term it as a ‘Night to remember’, some call it ‘The one night stand’, while others refer to it as ‘speed dating’. Don’t be mistaken, as the other night I was not in the Playboy mansion but at the Portfolio Night in Delhi, speed dating some of the best creative minds. It was without doubt a night of enthusiasm, passion and thrill, with the presence of charming ladies and handsome young guns. The atmosphere was electric as we had the ZooZoo man, the Airtel’s Friendship man and the new Amitabh Bachchan of ‘Deewar’. People from Wieden+Kennedy were also spotted. Hosting the event for the first time in the National Capital reinforces the belief that Delhi is the next Madison Avenue.
The young creatives, with disheveled hair, skinny jeans, black-rimmed glasses and pink suits, were a delightful watch. Some had ideas like the Ogilvys of the world that could transform a brand’s destiny and forced the creatives to ring the bell of appreciation, while some felt sleepy and had nothing to say after evaluating the work for two minutes. From intelligent engineers to fashionable designers, from Jaipur to Agra, people came from all corners to cast their creative spell on these magicians.
There was free flow of ideas and suggestions to improve on the profile that includes ways to establish connect with a consumer and solve business problems. After shedding blood, sweat and tears, the young ones got a chance to listen, learn and present themselves. The night gave away bold and loud messages like ‘Never forget genius can be written on a bar napkin’ and ‘Never forget ideas still come before strategies’.
The ad gurus decided on the star of the night - Vaibhav Pandey. The creative connection with the last name probably left everyone with the thought of changing their fancy surnames. Who knows that might infuse some creative instincts.
The energy was infectious and it became a sweet poison with the hint of wine, whisky and tasteful dishes. With ideas and conversations bringing people closer, it ended with strangers becoming friends and students becoming professionals.
It made me believe that the advertising industry is all about young guns, fresh bloods and fearless ideas. It is about doing something that people will love and remember. No idea is small, not even the loopy mark of the whisky glass on the table, and nothing is a mistake, not even the dear colleague exchanging glances with the pretty faces. As it is rightly said, that some of the greatest work comes from beautiful mistakes that are perfectly imperfect.