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Reporter’s Diary: Festival time again

16-June-2012
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Reporter’s Diary: Festival time again

All eyes are on Cannes Lions 2012, which gets underway from June 17. With 1,182 entries, India has a fairly good representation at the advertising festival. How many will win laurels and Lions will be revealed over the course of next one week.

What’s also noteworthy is the increasing number of Indian ad men and women on various Cannes Juries.

As in the previous years, exchange4media is all geared to provide complete coverage of the seminars, workshops, interactions and of course, the Awards, directly from the place of action at Cannes Lions.

This year, the advertising festival comes amid tough economic conditions in Europe. One wonders how much this slowdown will impact ad spends, agency revenues, corporate bottomlines. It will be interesting to see it the mood is a bit muted at Cannes or there is a fresh surge of optimism in the air.

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India