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Reporter’s Diary: Festival time again

16-June-2012
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Reporter’s Diary: Festival time again

All eyes are on Cannes Lions 2012, which gets underway from June 17. With 1,182 entries, India has a fairly good representation at the advertising festival. How many will win laurels and Lions will be revealed over the course of next one week.

What’s also noteworthy is the increasing number of Indian ad men and women on various Cannes Juries.

As in the previous years, exchange4media is all geared to provide complete coverage of the seminars, workshops, interactions and of course, the Awards, directly from the place of action at Cannes Lions.

This year, the advertising festival comes amid tough economic conditions in Europe. One wonders how much this slowdown will impact ad spends, agency revenues, corporate bottomlines. It will be interesting to see it the mood is a bit muted at Cannes or there is a fresh surge of optimism in the air.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign