Top Story


Home >> Advertising >> Article

Reporter’s Diary: Change the game...

Font Size   16
Reporter’s Diary: Change the game...

The Indian cricket team has indeed changed the game. The way we all lived and breathed cricket in the last one week or rather a month is just not funny. The way whole India came out after Dhoni and his boys won the World Cup sends out only one message – if there’s something that unites the whole country today, it is indeed Cricket. In fact, I think it should be made the National Game.

I resumed office after a long leave, and apart from work, it was only cricket happening everywhere and even at work. Sitting with the whole team and cheering for Team India in our new Noida office was so much fun – shouting, yelling – the work place actually turned into a fun place!

Catching up with work, the stories coming now for the Face2Face section are also changing the game. I reported on a few activities where a medium that is supposed to reach out to the world is trying its best to reach out locally. While Colors promoted its new show ‘Guinness World Record’ in malls, UTV Bindass reached out to the people distributing sweets for their new show ‘Meri Toh Lag Gayi Naukri’. These activities are a sure shot way to attract crowds, with celebrity presence making them all the more popular among the crowds, and while television doesn’t give them a guarantee of who’s watching, this is the new way of reaching out to specific people to make an impact. I am wondering if we would now have Akki asking Delhiites to do some death defying stunts for the upcoming season of ‘Khatron Ke Khiladi’.

Last but not the least is my interesting journey everyday from Gurgaon to Noida and back... which once again is changing the game of my life. While development has its own benefits, I still can’t forget those childhood days when the maximum time we travelled to reach anywhere was 10 minutes. Even with all the metros and the flyovers, time is at the cost of everything else.

Trying hard to think of innovative ways to utilise my 6-hour journey to and fro, something that can help me change the game of my boredom during travel. Suggestions, anyone?

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...