It’s always great to come to Cannes and this time is no different. The buzz outside is fabulous as last year’s recession is firmly behind us. The Palais des Festival is jam-packed and the delegates are generally looking energetic. There are a lot of people from India, and that is always a relief!
Just finished attending a session organised by Mo Films. They had invited Jon Landau to speak and it was fascinating to hear his views. For the uninitiated, Landau is the producer of ‘Titanic’ and ‘Avatar’ – two of the highest grossing movies of all time. He spoke about how creative guys need to have an eye on the fiscal side as well. How film, ad or movies, work only if there is an emotional connect in them and the character seem real. How everything will change to 3D and windows and Macintosh are just poor cousins of the future. Technology will grow real fast and costs will come down.
Another noteworthy thing he said was that before releasing Titanic, the movie makers invited audiences to view the film in Minnesota and acted upon their views, i.e. trimmed the movie by 25 minutes or so. It was long, but not really long!
I was amazed to know that ‘Avatar’ was 15 years in the making! The major innovation was the close cams attached to the actors’ faces that allowed even a twitch of the lip to be seen.
The most eagerly awaited session of the day was the Mark Zuckerberg session. He is the CEO of Facebook, and that is no small task. The queues outside the Palais had to be seen. Even the Grand audi, where the session was being simultaneously telecast, was packed. However, the session by itself was boring. He was too guarded, gave the usual answers, which revealed nothing. For a company that has 500 million users, surely the CEO should have been more upfront!
Now gearing for The Times of India party --- every Indian delegate will be there, and I am quite looking forward to being there too.
Till next time...
Au Revoir from Cannes.