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Reporter’s Diary: A marathon of events, meetings and stories...

20-November-2010
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Reporter’s Diary: A marathon of events, meetings and stories...

As I write my Reporter’s Diary for the first time, my mind helplessly submerges in the exciting journey I have had so far with exchange4media, and more so with its people. I would have been elated to share it here, but as I am asked to, it is the week gone by that needs to be penned down and I definitely don’t have any intentions to burden my colleague Jhinuk at the desk. So, here I go.

The week for me begins with ‘No Monday Blues’ and I think it is the only company I have worked with so far that has given me one. Did I just praise my employer? Well… I meant it. I usually pre-decide my Monday meetings and work, it helps me to kick-start the week on a positive note. This week, too, my Monday was relaxed since I had a pre-planned story in my work log (don’t go by these heavy duty words, they only sound tough!) and it brought me a series of events and meetings. Tuesday was the day to finally make happen the pending meeting with Himanshu Saxena, Vice President and General Manager, MWG TAG. He was candid enough to share his experiences in the advertising industry, along with his opinions on the prevailing trends. It was a great learning experience for me.

Next day, I had a date with AdWords and its utility for SMEs. And the brand that had called for the media roundtable was online giant Google. Sridhar Seshadri, Head, Online Sales, Google India, gave an insight on the growing SME industry and how important it has become for the brand to materialise on it, giving a robust platform to SMBs at the same time. The interaction was mind-boggling, thanks to Mr Seshadri, who shared thorough details on company’s plans ahead.

They say, wear yellow on Thursdays at it is a good luck charm in the name of Sai Baba, well I think if I would have done it this time, I would have doubled my luck. Ask me why… I got to hear Mr Sunil Bharti Mittal Live on the occasion of airtel’s new global identity launch. His arrival at the event was as thrilling as his departure when media ran after him for the bytes, much like we see on television. I have had my peers giving mixed reactions on the telecom brand’s new look and feel, but to be honest, the logo hasn’t excited me much either. Having said that, whenever there’s something new introduced, it surely takes time for it to take off, and I think it is too early to declare it a flop-show. The creatives and signature tune surely get the thumbs up from me, especially the tune, it inarguably has an international touch. Hail, Rahman, yet again!

No, this wasn’t enough for the day as I had another knowledgeable one-on-one with Anisha Motwani, Director and Chief Marketing Officer, Max New York Life Insurance Co Ltd. As expected, she was as humble in real life as she sounded on phone. I also caught up with Shivani Oberoi, who is the Chief Manager, Digital Marketing for the brand. Shivani, who appeared to be vested with in-depth knowledge of the medium, managed to give me an overview of the company’s outlook towards digital medium of communication and a sneak peak in the year ahead.

And this is it. Here I sit at the end of an eventful week. The bottom line is the more of you meet new people, more you gain experience, on not just the industry but also something bigger, meaningful and that is life. But trust me when I say the excitement is just soaring up as the weekend nears, for after the going through a marathon of meetings, events and stories, I have a marathon to run on Sunday in real. Wish me luck as I aim to complete it in time, this time.

 

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