Reporter’s Dairy is by far one of the most intriguing and intellectually appetising functions that the editorial members of exchange4media perform. News is easy, views are not… And it is here, where we dig through what has passed over the months and we churn out our own argument, to be precise, views.
exchange4media fills the voids of the advertising, media and marketing world by donning the role of custodians of the ethics on which they thrive. To know any one of the above mentioned industries, it is of essence that we understand the others. Advertising, media and marketing form a part of the huge machinery, where each of them has a specific function and where one is useless without the other.
Recession had hit all the industries. Over the past two years, we have heard a lot of hullabaloo over recession and its impact on the industry. The two key questions are – are we completely over the slowdown stages and back to our old values, and have we learnt enough lessons circa 2009 and are ready to face such a challenges in future?
If experts are to be believed, the industry has passed the stage of recession and is back on its bullish path, albeit cautiously. The lesson from the recession is well taken by industry, and they know now exactly how much advertising is too much and how much is too little. This knowledge and balance is something that will script a steady and strong growth of the industry in the times to come.
The most interesting events of late that discussed the topic in detail were the Pitch-Madison Media Advertising Outlook 2011 and OOH 2011 Conference, which was followed by the OOH 2011 Awards.
There is a lot one can learn from such events, where speakers from around the world share their knowledge and views with the audience. Views which can then define and shape the path in which Indian marketing, media and advertising will take in the times to come.